How It All Began

Hi, I’m Bec Lawson, the owner of Rosemont Melbourne. My love for fashion has been with me for as long as I can remember, and in 2016 I decided to turn that passion into something of my own. I wanted to create a place where women could find beautiful pieces without making shopping feel complicated. For me, fashion has always been about finding clothes you genuinely enjoy wearing and coming back to again and again. Rosemont Melbourne started small, but little by little, more women discovered us and became part of our community. Over the years I have had the pleasure of helping so many lovely customers find something that suited them. That personal side of running the store is still one of my favourite parts of what I do. Ten years later, I am incredibly proud of how far Rosemont Melbourne has come.

A Love for Fashion That Has Never Changed

Even after ten years, I still get excited when I find a new piece that I think our customers will love. I have always been drawn to fashion that looks beautiful but is also easy to wear in everyday life. When choosing pieces for Rosemont Melbourne, I think about the women who shop with us and what they would actually enjoy having in their wardrobe. I want our collection to feel stylish, practical and easy to combine with pieces you may already own. Just as important to me is the way we treat the people who shop with us. If you have a question or need some help, I want you to know there is a real team here who is happy to assist. I believe good customer service should simply be friendly, clear and helpful. That is something I have tried to keep at the heart of Rosemont Melbourne from the very beginning.

Ten Years, and Still Plenty to Look Forward To

Reaching our 10th anniversary is something I am very grateful for. A business can only keep going for this long because people choose to support it, and I never take that for granted. Whether you have been shopping with us for years or have only just discovered Rosemont Melbourne, thank you for being here. Every order, kind message and returning customer has helped us continue doing what we love. I still enjoy running Rosemont Melbourne just as much as I did when I started, and I have no plans to stop anytime soon. There are still plenty of new styles to discover, customers to meet and exciting years ahead. My hope is simply to keep building the store in the same way we always have, with a love for fashion and genuine care for the people who shop with us. Thank you for being part of our story, and I hope you will stay with us for many more years to come.

With love,
Bec Lawson
Founder of Rosemont Melbourne ♡